Prince Andrew ‘car crash’ interview is a PR disaster

Rumour has it that Prince Andrew’s PR adviser quit just weeks before his ill-conceived interview. Quite why the Duke of York decided to go on air against advice is unclear but given the furore it has caused it just goes to show that even Royals should take PR advice and undertake media training! As a result, his reputation has been so badly damaged that he has stepped down from royal duties for the foreseeable future. The decision for the Prince to step down was undoubtedly proposed by the Queen to prevent further reputational damage to the Royal Family as a whole.

As David Fraser, founder and MD of Ready 10 says:  “Unbecoming behaviour” is not an appropriate description of sex crimes. He either got the wrong advice, or ignored the right advice. Either way, this was a masterclass in how not to do it.’