Success with e-shots – a case study
Sending out a regular e-shot to your contacts is one of the best ways to get your marketing messages across quickly and easily.
So how do you improve your newsletter?
Make the subject line engaging
No-one will be that interested in a headline saying ‘Check out our latest news update’ so make it more enticing. ‘Here’s your exclusive invitation to our next event’ ‘Introducing our brand new offer’ are more likely to have a higher open rate. After a few days, identify those who haven’t opened your email and re-send them the email with a different subject line.
Send it out regularly
You’d be surprised how many organisations send their emails out sporadically. If you send your e-shot out regularly then your clients will start looking out for it, especially if it’s a good read. You can also use your Google Analytics to identify the peak times when your clients are interacting with your brand and send it out then.
Guide your audience around your site
Most websites have a number of different pages so make use of the newsletter template to guide your audience around your site. Include trackable shortened links so you can see which links are the most popular.
The stats when we began working on one client’s newsletter were as follows:
Open rate: 0%, click-through rate 0.3%
These increased to:
Open rate: 58%, click-through rate 20.7%.
Another delighted client!
Want to improve your e-marketing campaigns? Give us a call today on 0777 9299860 or drop us a line