Rosie Hamilton, the founder of Bees Knees Marketing, is celebrating success having been awarded Chartered Public Relations Practitioner status. The Chartered Institute of Public Relations (CIPR) is the only professional body for public relations and Chartereship represents the highest professional standard in the industry.

‘I’m absolutely delighted to have achieved Chartership status’ says Rosie ‘Assessment day itself was a rigorous process and consisted of three one hour sessions during which Assessors – who are leading experts in public relations – put us through our paces on ethics, leadership and strategy

In today’s uncertain world, it’s very important that business owners are working with PR Consultants they can trust. As an Independent Practitioner, it’s crucial that I uphold professional standards, demonstrate strategic leadership and behave ethically. Having worked in the PR industry for 25 years now, it is great to have my work recognised in this way’

A report published by PARN (Perception of Professionalism) in 2020 found that 71% would trust a Chartered Practitioner more. Currently, there are fewer than 1,000 CIPR Chartered Practitioners globally, although the CIPR has plans to grow this number significantly.

Chartership Assessor Ben Verinder says ‘When it came to leadership, Rosie had a really strong session. She shared great case studies on providing strategic, informed and expert challenges to clients, sometimes on ethical grounds. She also provided an excellent answer on the importance of diversity in our work, using a case study and research from her CIPR Diploma related to ethnicity and vaccination. She was also very strong on business literacy, environmental scanning and regulatory developments’

Alastair McCapra, CIPR Chief Executive says ‘Members decide to seek chartered status for a wide range of reasons…for those who have already built a successful career it is a validation of their experience, professional judgement and capability. In 2026 we will see our 1000th Chartered Public Relations Professional, and chartered status will increasingly be the norm for senior roles in the future’