November 15, 2018

Christmas adverts and the creative spark

So.. some of the Christmas adverts are out, and with the arrival of the John Lewis advert it really is starting to feel a bit festive. But is the John Lewis advert as imaginative as some of its previous Christmas campaigns? The premise of the story... Read more >

November 2, 2018

How to write copy that sells

During a recent meeting with a client I was reviewing some of their marketing literature. They were already aware that their leaflets weren't working i.e. not  having the desired effect on their target audience. So I started asking them some... Read more >

September 21, 2018

Why copywriters need to be good listeners

What makes a good copywriter? Being able to write well is the obvious answer to the question but beyond that, having good listening skills would definitely be at the top of my list. Ultimately, whether you're writing copy for an article, case... Read more >

September 10, 2018

On the importance of proof-reading

This week I was proof-reading some terms and conditions for a client and I came across something that made no sense at all. It referred to a set of clauses which were non-existent within the document and I was really confused. The client hadn't... Read more >

July 28, 2018

The rise and rise of PR

          As a PR practitioner for almost 20 years I've seen a lot of changes during that time. When I first started out, it was just a question of writing a press release, sending it out, and then... Read more >