What makes a good copywriter? Being able to write well is the obvious answer to the question but beyond that, having good listening skills would definitely be at the top of my list.
Ultimately, whether you're writing copy for an article, case... Read more >
This week I was proof-reading some terms and conditions for a client and I came across something that made no sense at all. It referred to a set of clauses which were non-existent within the document and I was really confused. The client hadn't... Read more >
As a PR practitioner for almost 20 years I've seen a lot of changes during that time. When I first started out, it was just a question of writing a press release, sending it out, and then... Read more >