We believe that in order to really understand your target audience you have to walk around in their shoes. Where and when they interact, the kind of content they engage with and which channels they use.
Having carried out a communications audit for our clients, we then use the PESO (Paid, Earned, Shared and Owned) model in order to segment all of the marketing channels at an organisation’s disposal. This ensures that the client is getting best value for money and ensures maximum augmentation of the brand across all channels. We then use the most appropriate content for each channel in order to get your message across clearly and effectively.
Our expertise covers producing content for all types of publications including online news channels, broadsheets, regional and trade press.